It’s been a big year for Netrio. We’ve become one company. We’ve redefined our space. We launched NetrioNow and reimagined AI use. And on December 10, 2025, the MSP Titans of the Industry Awards, presented by MSP Success Magazine, rolled out the red carpet at The Beverly Hilton. 

There, Netrio was named MSSP of the Year.

This isn’t just about winning an award. This is about the shift we’re seeing in the MSSP landscape. The market is rewarding integrated, operational security, not tool sprawl. And partners who operate as an extension of your team, not an add-on you remember when a problem arises, are the ones who are changing the game.

Why Netrio

Mid-market organizations don’t struggle because they don’t care about security. They struggle because they’re expected to defend like an enterprise on a mid-market budget with a team that can fit in one conference room.

They’re balancing:

• Lean IT/security teams
• Compliance pressure
• Too many point tools generating too many alerts
• Threats that move faster than humans do

And the stakes are not theoretical. IBM’s Cost of a Data Breach Report for 2025 put the global average breach cost at $4.44M (with U.S. average costs even higher at $10.22M).

While AI has promised great value for many organizations piloting projects or already implementing them, it has also added to certain cybersecurity concerns and more advanced threats. 

Nowadays, throwing another tool into the mix doesn’t scale. It just adds complexity.

The Netrio Difference: Security as a Program, Not a Pile of Products

Over the past year, we’ve been pretty blunt about something many teams already feel: the traditional MSP model is broken. In today’s AI-driven world, security is where that gap makes itself known first.

When imagining our services in this new age, we didn’t try to become the world’s fanciest bundle of security tools. We built a program that brings stability during turbulence:

• Managed Detection & Response (MDR) and Endpoint Detection & Response (EDR) working together, not in disparate dashboards
• 24/7/365 SOC coverage, because attackers don’t quit once it’s 5pm
• AI/ML (machine learning)-assisted analytics and human analysts, so you get faster detection and better judgment
• Penetration testing embedded into the program, to validate controls and surface real risk 

The narrative shift is simple: prevention and faster containment beat reactive cleanup. Every time.

Visibility Clients Can Actually Use: Transparency the Netrio Way

So much can get lost in translation with an MSSP. We wanted to change that. We believe that customers shouldn’t have to guess what’s happening in their environment or wonder what their MSSP is doing about it. 

So we created NetrioNow: our human-led, AI-powered service delivery platform built to give customers:

• Real-time dashboards
• Risk registers
• Audit trails
• A unified view of IT and security that documents actions end-to-end 

In other words, our customers get clarity. And in a world where third parties and suppliers increasingly complicate breach risk, clarity about what’s being done is a requirement. 

Three Lessons for Mid-Market Leaders

If you take nothing else from Netrio being named MSSP of the Year, aside from the image of a world where MSPs and MSSPs are deified (a scary place), take these lessons: 

1. Consolidate into an integrated program
   Tools don’t equal outcomes. A strategy and actionable plan do.
2. Demand 24/7 response coverage
   If coverage gaps exist, attackers will eventually find them.
3. Require real-time visibility and auditability
   Dashboards, risk registers, and audit trails aren’t add-ons. They’re how you prove progress, reduce exposure, and sleep more than 4 hours.

Netrio, The Partner That Fits You

Your MSP or MSSP may be failing you, and you should have an honest conversation with yourself about the value they’re bringing. You may not be getting the suite of services you deserve. You may just be getting a headache. 

For us, this award win means that we’re going to keep evolving, pursuing excellence in partnerships, and being champions of customers. 

At Netrio, We’ve Got This. Contact us today if you’d like to explore how we can help secure your environment.